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After releasing the Stupid Box in 2003, Subdecay came up with a theme for designing new products. "Rethink conventional effects." Instead of starting out with a basic design that many others have used, why not start from scratch and use the best tools for the job. They have went on to release numerous others. All of these pedals started out as a desired sound, rather than a drawing on a piece of paper.

They are working under a new theme. Rather than rethink conventional effects, Subdecay intends to simply rethink effects conventions. Their new goal is to redefine what stomp boxes can and should do.